Growth Marketing Specialist

Company Overview

Trevelino/Keller is a pretty cool agency in the digital public relations and marketing space.  We’ve had some years where our growth has been off the charts, like 4^th fastest-growing in the country.  It’s not always about fastest though. Sometimes it’s about being the best, like “One of the 30 Best Firms to Work for in North America.” What is most important to us though is retention, and we know it’s tricky in the agency landscape. Some agencies are always hiring because they’re always replacing. We get it, after all, we lost two promising practitioners over the last 20 years.  Of course, no firm is perfect. And we have no expectation that the next great addition to our team will be either because the only way to be the best is to stumble a little every now and then without losing your footing.  So, consider T/K because we have just enough practices to stumble your way to greatness -- Technology, Healthcare, Financial Services, Food & Beverage, Franchising, Government, Lifestyle, and Environment., plenty of exposure to the services we think are most relevant today -- public relations, growth marketing, and creative services. How sweet is that?  So much so our cup runneth over. Seriously, come for the culture, the experience, and the challenge.  Come to live a little.  Check us out at www.trevelinokeller.com.

Job Summary

Trevelino/Keller is in search of a Growth Marketing Specialist who can’t wait to challenge themselves in a fast-paced integrated PR and marketing agency, supporting B2B and B2C clients. 

We are seeking a highly motivated individual to join our team as a Growth Marketing Specialist. In this role, you will be responsible for managing integrated marketing efforts on behalf of our clients. The ideal candidate will be detail-oriented, organized, and have excellent communication skills.

Responsibilities and Duties

Recognizing this is an integrated marketing position, we anticipate that you can crush it in paid search, paid social media advertising, and organic campaign development – strategy, technical execution, and reporting. What you don’t know, we’ll coach, train and develop along with our differentiated point of view in 360 Reputation Marketing as long as you bring the passion and eagerness to adapt in a dynamic setting.

As an experienced team member, you balance client management with program execution. To mix things up, we will occasionally involve you in new business and any one of our awesome agency initiatives. 

This position is the bridge between being a force on execution and balancing client expectations in a senior capacity.  More than any other level, this person has the opportunity and the responsibility to lead as well as incubate less experienced staff.  That is how we build the next generation of rock stars.

Qualifications and Skills

• 4-8 years of experience in Paid Search/Paid Social campaigns
• Strong experience working around native advertising platforms like Google, Display, Facebook, Twitter, LinkedIn, Instagram and similar.
• Working technical knowledge around KPI measurement, setting up native and 3^rd party reports and conversion tracking
• Strong experience working in Google Tag Manager, Google Analytics, Search Console and other data tracking tools
• CRM experience a plus – HubSpot, Salesforce or similar.
• Comfortable engaging with clients, working with teams across multiple disciplines, developing programming, tracking budgets, and participating in the execution of programs.
• Ability to think on your feet, or someone else’s, so you can develop strategies including company launches, market roll-outs, new product introductions, and more.
• Experience managing multi-channel paid media campaigns
• Experience with advertising tools - Google Ads, Facebook Ads Manager, LinkedIn Ads Manager.
• Experience with keyword research and the ability to present campaign examples utilizing tools like SEMRush, and Moz.
• Knowledge of optimization techniques – keywords, campaign caps, targeting. Familiar and comfortable using audience, location, and device bid adjustments.
• Ability to develop testing structures and compile client-facing deliverables based on performance.
• Strong WordPress knowledge. 
• Familiar with the process of creating and optimizing landing pages
• Knowledge of Tableau or Google Data Studio is a plus.
• Data modeling and statistical analysis is a plus.
• Eager and fast learner with a willingness to help the team when needed. 
• Reads blogs, publications, and more to keep up with new trends.

Benefits and the Life-Long Perks

We feel really good about our package, including the money, a sweet performance bonus, all the healthcare coverage our provider provides [like 100%], no-joke professional development programs and rewards, good old-fashioned 401k program with a match, and a PTO (paid time off) package that starts at 18 days per year. Salary requirement is kind of important so don’t leave that blank.    

Then there’s commission time.  We call it X10.  Just introduce us to a friend, college pal, distant cousin, even a stranger that leads to business and you score 10 percent of the fees for one year.  It’s a sweet deal. 

We have a few perks along the way, but seriously, there's really too many to mention.  Let’s just say there’s a lot of free stuff, some shopping, tasty beverages, excursions, and random acts of entertainment.

Lastly, our offices are in West Midtown in King Plow Arts Center.  Easily the hippest [yes, we used that word] part of town.  Who doesn’t want to work in a warehouse loft?  It will feel like home, which by the way you can work from in our hybrid workplace model.  Interested?  I wouldn’t waste time.  We hate to disappoint candidates.  

Be sure to include your salary requirement.